We’ve been working around the clock at Upsales HQ, to give you a triple shot of releases:
Combine Upsales Events with the rest of the revenue engine platform
Running your B2B events just got a whole lot easier. Upsales Events is now aligned with your Upsales CRM and marketing automation platform, adding new dimensions to your data.
No more guesswork or communication breakdowns – instead you get the insight you need, before during and after events. Your messaging can be even more bespoke, segmented and at scale, with automated emails, landing pages, sharing tools, check-ins, guest list creation, and SMS functions. Having the platform connected with Events puts all the data in one place, helping to make things super-simple when it comes to nurturing attendees.
It’s available:
- As an add-on for Upsales Plus customers (starts at just €1 990 per year)
- For Upsales Max customers
Read more about Upsales Events in our knowledge base here.

Zapier integration
You can now integrate Upsales with Zapier, unlocking access to thousands of apps. Start using workflows that give you the ‘best of both worlds’ – for example:
- Connecting Facebook lead ads to Upsales
Act more quickly on Facebook ad conversions by nurturing through Upsales rather than through Facebook - Connecting LinkedIn Lead Generation activity to Upsales
Trigger the power of your Upsales workflow emails when you get LinkedIn-generated leads
It’s available:
- For all Upsales customers via this link.
Single Sign-on support (SAML 2.0)
Want to reduce risks from third-party sites, lessen password fatigue, and cut the ‘Help I’ve forgotten/lost my password’ queries to IT help desk? Of course you do. So read on, this release is for you.
You can now get SAML 2.0 support on Upsales. That means authenticating and authorizing users via Single Sign-On, for multiple apps and services, including Active Directory or DUO Security.
It’s available for beta access:
- For Upsales Max customers. (Contact our support the get access)
Read more about Single Sign-on in our knowledge base here.

New Features
Upsales Events
Zapier
SAML 2.0